Raven Rock Technology
Development & Infrastructure Offers for E-Commerce
Three focused ways to work with Raven Rock: headless store launches, WooCommerce performance & hardening, and custom integrations that keep your stack glued together.
- Core Web Vitals & performance
- Headless WooCommerce & Shopify
- API-first architectures & integrations
What we actually help with
No “full service agency” story. Just development and infrastructure work that moves the needle for stores that already take their stack seriously.
Headless Store Launch
Launch a modern storefront on Next.js while keeping your existing WooCommerce or Shopify backend. Architecture, routing, data flow, and performance are treated as first-class citizens— not an afterthought.
WooCommerce Performance & Hardening
Make your current WooCommerce install faster, more stable, and less terrifying to deploy. Audits, targeted fixes, safer deploys, and a clear picture of where your bottlenecks are.
Custom Integrations & Automation
Connect your store to CRMs, ERPs, inventory systems, or internal tools with integrations that handle retries, errors, and logging instead of silently dropping data.
Pick the lane that matches where you’re stuck
Each offer is scoped so you’re not buying a vague “engagement.” You’re picking a lane: new headless build, stabilizing what you have, or making tools actually talk to each other.
Headless Store Launch
- You’re on WooCommerce or Shopify, but your theme-driven frontend is holding you back.
- You want a Next.js storefront with intentional routing, caching, and SEO—not just a pile of components.
- Deliverables include: an architecture & data plan, production-ready core flows (home, catalog, PDP, cart/checkout handoff), performance setup, and developer-friendly docs.
WooCommerce Performance & Hardening
- You already run WooCommerce, but pages feel slow or fragile, and updates are stressful.
- We start with a performance audit across hosting, plugins, DB, and custom code.
- Deliverables include: a prioritized list of fixes, targeted implementation, safer staging/deploy workflow, and a brief report your team can reuse.
Custom Integrations & Automation
- You need your store to sync with CRMs, ERPs, inventory tools, or internal systems without manual CSV juggling.
- We design the data flows and contracts first, then build API clients, webhooks, and jobs around that.
- Deliverables include: integration design, implemented flows, logging/visibility, and documentation so it’s not a black box.
How engagements usually run
The shape of the work changes between a headless build, an audit, or an integration—but the overall arc is the same: understand, design, implement, then hand over something you can live with.
- 1
Discovery & fit check
We look at your current stack, goals, and constraints. Sometimes the best outcome is deciding not to go headless yet, or starting with a performance or integration project first.
- 2
Architecture & plan
For whichever lane you pick, we define how data moves, how URLs behave, and how the system should perform under real traffic—not just ideal lab conditions.
- 3
Implementation
Build the core of the thing we agreed on: storefront, fixes, or integrations. You see progress as we go, not just at the end.
- 4
Launch, handoff & next steps
Deploy carefully, document what we built, and outline where you can take it next—whether that’s with Raven Rock or your in-house team.
Questions before you reach out
Do you handle design or branding?
No. Raven Rock focuses on development, infrastructure, and integrations. I’m happy to work alongside your designer, Figma files, or existing theme system, but I don’t offer design services myself.
What stacks do you typically work with?
Next.js (App Router) on Vercel, WordPress/WooCommerce, Shopify Storefront API, and supporting pieces like Redis/Upstash and CDN-backed caching. If you’re on a nearby stack, we can still talk.
Can we start small instead of a full rebuild?
Yes. Many projects start with an audit or a narrow engagement—like hardening WooCommerce or building one integration—before we touch a full headless storefront.
Do you work with in-house dev teams?
Absolutely. A lot of the time, I’m the person who handles the gnarlier architecture, integration, and performance work, then hands a clean foundation back to your team.
Tell me where your stack is hurting
Whether you’re debating headless, trying to stabilize WooCommerce, or drowning in integration glue code, a short conversation beats guessing. No pressure, no “discovery funnel” nonsense.
- Headless WooCommerce & Shopify builds
- Performance and stability work
- Integrations, APIs & automation
Prefer email? admin@ravenrock.codes with a sentence or two about your store and which lane (headless, Woo performance, or integrations) you’re thinking about.